Cold Outreach Strategies That Work in 2025

The inbox is crowded. Decision makers receive 50+ pitches a week. To stand out, you need to break the pattern.

1. The “Permissionless Advice”

Instead of asking for a meeting, give value upfront. “Hey [Name], I noticed your site takes 4s to load. I ran a quick test and found it’s mostly due to image sizing. Here’s the report.”

2. The “Content Comment”

Don’t DM immediately.

1. Comment on their post.
2. Reply to their comment.
3. Then send a connection request referencing the discussion. “Hey [Name], loved your point about AI in your recent post. Wanted to connect.”

3. The “Video Pitch”

Text is easy to ignore. A video thumbnail with their name on a whiteboard is not. Video responses have a 3x higher response rate than text.

Conclusion

Stop asking for “15 minutes of your time.” Start giving them a reason to give it to you.