Brand Monitoring for B2B: Why It Matters

In B2C, brand monitoring is about customer service. In B2B, it’s about Revenue Protection.

The Hidden Conversations

Most discussions about your product don’t happen on your company page. They happen in:

• Comparison posts (“Linkdee vs Competitor?”)
• Comment sections of influencers
• Industry groups

If you aren’t monitoring “Linkdee” mentions, your competitors are controlling the narrative.

Competitor Intel

You should also monitor your competitors.

• When are they launching features?
• What are customers complaining about? (This is your sales angle!)

Conclusion

Your brand is what people say about you when you’re not in the room. Brand monitoring puts you in the room.